Web and Search Marketing Experience

Financial Media Marketing

Email Manager
Welland, Ontario
April 2018 - Present

  • Coordinate and launch all email marketing campaigns across many lists and platforms

Cardinal Path, Inc.

Staff SEO Consultant
Welland, Ontario
January 2016 - May 2016

  • Creating SEO audits for clients
  • Preparing and presenting reports, audits and action plans to clients
  • Creating and executing SEO action plans

York University

Web Analyst
Toronto, Ontario
April 2015 - June 2015

  • Coordinated Google Analytics implementation and reporting between the Office of Student Services and the Universal university account
  • Preparing and presenting reports, audits and action plans to clients
  • Implemented Google Tag Manager using customizations to not interfere with other GA coding on the site


Manager of Analytics
Toronto, Ontario
October 2014 - April 2015

  • Responsible for all web reporting and tagging implementation using Google Analytics for Sunwing.ca, SignatureVacations.com, SellOffVacations.com and Royalton and Memories resort properties
  • Created automated spreadsheets to assist with email link tagging

Global Auction Guide

Director of Technology
Toronto, Ontario
April 2013 - June 2014

  • Increased organic search traffic to the Global Auction Guide site by 30%
  • Write copy and deploy the monthly email newsletter to targeted segments
  • Create websites for auctioneers using WordPress CMS
  • Work directly with auctioneers to train and troubleshoot website and online calendar listing issues

Expedia, Inc.

Senior Search Engine Optimization Specialist
Toronto, Ontario
October 2012 - January 2013

  • Responsible for the SEO strategy on Expedia’s Canadian properties
  • Reported and analyzed SEO performance data
    • Data extracted from Omniture Site Catalyst, Business Objects and Google’s Keyword Planner
  • Consulted with IT and product groups on proper SEO implementation
  • Wrote SEO copy for website

TD Bank Group

Search Engine Optimization Lead
Toronto, Ontario
January 2011 - Present

  • Created the SEO in-house program for all TD properties
  • Coordinated reporting and analysis for SEO (traffic, conversions, rankings)
  • Created and implemented SEO guidelines and best practices
  • Presented strategies and solutions to various product and business groups
  • Consulted on all projects and initiatives with an impact on SEO
  • Provided technical SEO consultation to technology services and development teams

TD Bank Group

Publishing Analyst
Toronto, Ontario
January 2011 - February 2012

  • Coordinated content changes on tdcanadatrust.com, td.com and other web properties
    • Implemented changes using the Tridion content management system
  • Edited and organized content for the sites, ensuring content met corporate standards
    • Example project: Identified and updated all instances of mortgage rates when the Bank of Canada reduced amortization from 30 years to 25 years
  • Assessed online opportunities and assisted in troubleshooting website issues
    • Received the Employee of the Month Award (December 2011) for this task
  • Managed the web portion of digital campaigns, working directly with content owners and project management teams
  • Develop and launch secure intercept screens and secure messages within TD EasyWeb Online Banking

Canada’s Web Shop

Director of Online Marketing
Winnipeg, Manitoba
February 2009 – September 2010

  • Responsible for all internal and client online marketing strategies and implementation including:

    • SEO, PPC, Email Marketing, Blogging, Social Media, Conversion Consulting
  • Work directly with clients on website goals and targets
  • Evaluate in-house CMS and e-commerce software and make recommendations for SEO friendliness
  • Work directly with developers and graphic designers to ensure SEO friendly websites
  • Regular analytics analysis and reporting for clients and in-house web marketing efforts

WestJet Airlines

Search Engine Optimization & Web Analytics Coordinator
Calgary, Alberta
February 2007 – February 2009

  • Create detailed SEO plan for implementation on WestJet.com and WestJetVacations.com
  • Consult with developers and designers on new pages on WestJet.com with regard to organic site structure and SEO techniques.
  • Work closely with online media and paid search agencies to ensure successful campaigns with positive ROI and conversion rates.
  • Business and technical lead WestJet’s web analytics (Omniture SiteCatalyst)
    • Managed all implementation and reporting of SiteCatalyst and ensure tracking is functional at all times.
    • Created and update regular reports for various functional areas as well as executives.
  • Backup rolls included:
    • Creation and deployment of WestJet’s e-newsletter “JetMail” to over 500,000 recipients
    • Assisting with affiliate program through Commission Junction.

Blizzard Interactive

SEO Specialist
Winnipeg, Manitoba
June 2006 – October 2006

  • Responsible for the creation and search engine optimization of new sites to increase lead generation for pay day loans.
  • Created sites from scratch using HTML and CSS.
  • Managed a monthly budget for SEO.
  • Researched and tested keywords.
  • Implemented Google Analytics and ran regular reports on site performance.

Universal Drug Store

Web Marketing Analyst
Winnipeg, Manitoba
April 2005 – June 2006

  • Used HTML, CSS and some JavaScript and ASP programming to optimize web pages for search engine ranking.
  • Analyzed site statistics using Google Analytics and make site adjustments based on user behaviour and site performance.
  • Developed and launched monthly email newsletter in HTML and plain text format.
  • Updated corporate web sites and company Intranet using HTML, CSS, JavaScript and ASP.
  • Provided technical support for staff including troubleshooting PC and peripheral problems, assisting with MS Office tasks, setting up computer workstations and dealing with minor network issues